Website Design for Wedding and Event Planners : Wedding and event planners are in the type of business that depends quite a bit on visuals. Afterall, any successful planner needs to have a creative flair when it comes to color, decorating, floral arrangements, etc.
To exude that creative side through your online presence, it’s important to know how to translate those skills to your website. Your website is your online home or headquarters if you will. Therefore practicing good design principles will serve you well.
The navigation menu is what your visitors will be using to move around and access the content on your website. Make sure that the menu is clear and concise so that it is not a chore to find the information that users will need. A cluttered, unstructured website is a sure way to lose potential clients.
Although you want to share beautiful images, there is no need to overload your website with too many photos. Pictures are great but they also have a tendency to make your site load very slowly. Choose your images wisely. It truly is a case of less is more.
Social media has taken the world by storm and in today’s world it is vital to have a presence on platforms such as Facebook, Twitter, G+ and such. People want to be able interact with not only each other, but also with their favorite brands and companies. One way to build your following on social media is to make sure you have your profiles linked to your website with colorful buttons clearly displayed for visitors to click on. Additionally, you will want to make sure that it’s easy for visitors to share your blog posts and content by having social sharing buttons in place.
Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
With the proliferation of various devices such as mobile phones, tablets, laptops, desk tops, etc., it is vital that your website is responsive. In other words, you need to make sure that your site is viewable no matter which device someone may be using to see it. So many people today are constantly on the move thus making it a necessity that your site looks good no matter where or what they are viewing it from.
WordPress is a popular platform to use when building your website due to its ease of use and flexibility. One thing to keep in mind is that you will want to choose a good quality theme that will give you the functionality you need to show off your business and highlight your skills.
There is certainly more that goes into a good website design but starting off with these basics will help you get off to a good start. Just like your wedding and event planning business, the online world is ever evolving. As you move forward you will learn more about what works for your individual business.