Refresh or Rebuild Your Website : Your business website is your shop window to the world, it is your main advert to your existing and potential customers to say “we are open for business.”
When business is going well it is always so easy to remain complacent with a current website but with many businesses having an outdated design, when it is time for a marketing push to bring in new customers the current website will almost certainly let them down.
With increases in technology and the up-surge in users of mobile devices the importance of having a current site using the latest designs will certainly serve a business well. Any site that was designed over a few years ago in addition to outdated technology will almost certainly not be a truly responsive website.
With surfing on tablets and phones rapidly replacing the use of desktops and notebooks it is crucial that your business has a fully responsive website that looks great on any device. In addition to a responsive site being compatible with all devices it has now been publicly stated that Google will start penalising the rankings of sites that are not mobile friendly due to the sheer levels of traffic now being generated by mobiles.
Now that we know the benefits of an updated site the question is should you update your current site or opt for a complete redesign?
There is a lot to be said for ‘out with the old and in with the new’ but obviously your businesses budget needs to be taken into consideration. With the huge volume of affordable, up to date and customisable responsive templates that are compatible with the likes of ‘WordPress’ and ‘Squarespace’ the cost of a high-end designed site has dramatically reduced. One area of consideration that could drive a business to refresh rather than rebuild would be the hindrance of potentially moving CMS platforms and the worry that a move to a new site will negatively hinder the years of Search Engine Optimisation already performed on the site.
Rebuild, Popular opinion is that the positives of a new site build far outweighs adding some new images or updating the current look of an old website to ensure it is mobile friendly and responsive. A new site really gives any business a chance to get really granular and update tired copy, ditch that old series of stock photos and refresh your overall image that you are trying to portray to your customers. SEO can easily be carried from one site to another with fresh content actually boosting your chances of a great ranking.